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Our News Letter

July 4,2006 Volume 1, Issue 1

Hello Welcome to the Paws at the Beach LBl inaugural newsletter! We have some wonderful new products in the store (and soon, online!)

We now carry Martingale (or Walker) collars.These collars are terrific for breeds with sensitivetracheas as well as dogs who tend to pull when they walk.They are made with a

Special "D-loop" that tightens the fabric collar as the dog pulls, but fits loosely when not attached to a lead. We carry them in four fun fabrics (bluehibiscus, tropical drinks, tropical flowersand patriotic). We are also carrying "Paws Aboard" boat ramps that enable your petto easily enter and exit your boat. Pictured below is "Chantilly" in her new life preserver.

We carry several styles and all sizes from 3 lbs. to over 70 lbs.

Inside this issue:
Featured products    1
Sizing your pet for    A
Product review          1
Kitty comer                 2
New products for the 4th
Spa puppy                   2
Adoption comer         2

	Paws in the City Newsletter
		March 2007
Dear Todd, February was a busy month at Paws in the City! Todd and I went to Westminster - what a blast! We also filmed our first TV commercial - watch for it on Saturdays and Sundays on Animal Planet! Mark your calendars for March 24! Together with Faith & Begorra we are Kazoo Playing Band"! There will be prizes for Best Dressed, Best Celtic Dog, Best Wannabe Celtic Dog (or any pet!), Best owner/pet look alike, and more. The parade will begin at Faith & Begorra at 40 Broadway at noon, and end at Paws in the City for the awards ceremony. Entry fee is a bag of dog food or a $10 donation benefitting Eleventh Hour Rescue and the Denville Animal Shelter. You can pre-register at either Paws in the City or Faith & Begorra. We are also starting a "frequent shopper" program. For every $100 you spend over time - you will get $10 off. Ask about it at your next purchase! In This Issue Now carrying superpremium food! Selected winter coats and sweaters 20% to 50% off in March! Human tees now in stock! Meet Brandy Now carrying Superpremium dog and cat food! We recently brought in 3 lines of superpremium dog food. ProPac is a reasonably priced (lower than Eukanuba and Iams) high quality food, with special formulas for overweight (Louie our pug mix just went on the low-fat formula) , holistic, high performance and senior dogs. Canine Caviar and Feline Caviar is a holistic, organic and allergen-free line, with very high quality human grade ingredients. And finally, The Honest Kitchen is a dehydrated raw diet for both dogs and cats. You simply add a little warm water and wait 10 minutes and feed! Selected winter coats and sweaters - 20% to 50% off in March! In order to make room for our spring fashions, selected winter coats and sweaters are on sale for 20% to 50% off. Come on in and check them out! Human T-shirts now in stock! Why should our pets have all of the cool t-shirts! We brought in several cool t-shirts for humans - "You had me at woof!", "I'm barking and I can't shut up!", "Who's your doggie?", "Got Woof!", and "Wag more, Bark less!" - in all sizes and several colors! Hope to see you all on March 24th in Denville! Sincerely, Colleen and Todd Cunningham Paws in the City/Paws at the Beach
1st Annual Celtic Dog Parade! leprechaun dog Join us on March 24 at noon for our 1st Annual Celtic Dog Parade and First Ever Owner Kazoo Playing Band! Sign up at Paws in the City or Faith & Begorra in Denville! Meet Brandy! We are currently "foster" parents through Eleventh Hour Rescue for Brandy - a Golden Retriever/St. Bernard mix - she is very sweet and loving! If you interested in Brandy or any of the other wonderful pets ready for adoption go to ehrdogs.org. Eleventh Hour Rescue Join Our Mailing List

Sizing your pet for a collar

A collar should be comfortable for your pet without falling off of him! For the best fit, measure your pets neck and add two inches. Check the fit by placing two fingers between the collar and your pets neck. Ifthey can't fit, the collar is too small. Ifthereistoo much extra room, the collar is too big.

Send your Photo's

Send us your photos to enter our monthly contest! Winner gets a $25 gift certificate from Paws at the Beach! All photos will appear in our newsletter!

This is Roryinher new cfress irorn Paws at the Beach! Store Hours: Open Daily through

This is louie in his new doggies and Hawaiian shirts!

Page-2

Kitty Corner-Knitten Proofing your Home!

We have all heard the saying, "curiousity killed the cat." Just as you would childproof your home for a toddler—it is important to do the same for a new kitten. Kittens are capable of jumping and squeezing into | small spaces. Use childproof latches for cabinets. Make sure your kitten hasn't jumped into the dray before you turn it on (a favored hiding spotl). Place dangling wires out of reach. Move houseplants out of reach, they can be poisonous. Move all chemicals, medications, lotions or cosmetics to high shelves or lock them up.

Spa Puppy

Summer is here and Cain & Abie's All Natural Paw Rub is a definite hit. Not only is it yreat for your best friend' dry cracked paws, but also for sunburnt noses! And people can use it for chapped lips and dry hands and feet! Our All Natural Paw Flub is formulated to protect,heal and moisturize with wonderful human grade ingredients such as Shea Butter, Aloe,and Vitamin E.

Adoption Comer Meet Cooper!

We just adopted an adorable little long-haired Chihuahua named Cooper from the New Beginnings Pet Rescue in Toms River, NJ. He is getting along well with his new brothers, Louie (our pug mix) and Shadow (our chocolate lab). He also loves the kids (especially Alex, our youngest!). He has been a joy to have around! Pet-finder.com is a great resource to find pets in need of homes.

New Product for the 4th!

Patriotic party collars are just the thing to keep your pet festive for the 4th of July holiday! In all sizes! ($10)

"Uncle Sam" costume—complete with hat and bowtie! ($28)

The "stars and stripes" pattern comes in collars and leads. ($16-$24)

Paws at the Beach was founded in 2006 by Colleen S Todd Cunningham together with their five children and three dogs! We love finding new and fun things for our pets and decided to turn our love forthem into a business. We wanted to create an environment that is pet-friendly and that complimented the beach environment! We carry collars, harnesses and leads (many with a beachthemettoys, snacks, bedding, bowls, safety (such as boat ramps, life jackets and cooling products), and apparel. We also wantedto do something to help our furry friends. That's why a portion of our proceeds is donated to animal related charities. Through June 30, 2006, we have donated more than 10% of our sales. If you would like to continue to receive our newsletters—send us a note at pawsatthe-beachlbi@yahoo.com